Munich-based Propertybase GmbH, a leading software-as-a-service (SaaS) provider for CRM and marketing for the real-estate industry, has been acquired by US firm Boston Logic, the two companies announced today. Financial terms of the deal were not disclosed.

Propertybase offers an SaaS sales and marketing platform tailored to the needs of the real-estate industry. The fast-growing Munich-based company supports estate agents and property developers in over 60 countries and has offices in Boulder (Colorado), Salt Lake City (Utah) and Sydney (Australia). US firm Boston Logic provides estate agents with software, online marketing and design services. The platform combines CRM, websites, content management, marketing automation and data management.

The group of investors, comprising Neuhaus Partners (Matthias Grychta), High-Tech Gründerfonds (Markus Kreßmann), Bayern Kapital (Thomas Manitta) and BayBG Bayerische Beteiligungsgesellschaft (Alexander Ullmann), has been guiding Propertybase for several years in collaboration with the business angels Alexander Bruehl (www.saasgarage.com) and Christoph Janz. All parties take a very positive view of what they have collectively achieved. Due in part to the steady growth enjoyed by the company in an international market, the investors in the joint business venture have achieved a significant return that covers their invested capital many times over. “The Propertybase team has not only launched an impressive product, but has established a global business as well. We are delighted that the company can further bolster its international growth after being acquired by Boston Logic Inc.,” explains Matthias Grychta, Managing Partner at Neuhaus Partners. “The platform features a number of sales and marketing functions that are precisely tailored to the needs of the real-estate industry, and unlocks opportunities and technological innovations for users that other products simply don’t deliver. We identified the potential at an early stage and are now happy to pass on the baton,” says Thomas Manitta from Bayern Kapital. Alexander Ullmann from BayBG Bayerische Beteiligungsgesellschaft explains: “The acquisition gives rise to synergies that both companies’ clients can leverage to buoy growth. It’s a win-win situation for everyone.” Markus Kreßmann, Investment Director at High-Tech Gründerfonds, adds: “As a seed investor, we are delighted that the company has very swiftly reached a size and level of maturity that enables it to continue its journey together with Boston Logic Inc. Through the acquisition, the company can build on its leading position in the market for cloud-based CRM and marketing solutions in the real-estate industry, significantly increase its market penetration and expand its network around the world.”

Propertybase provides an SaaS sales and marketing platform tailored to the needs of the real-estate industry. The fast-growing Munich-based company supports estate agents and property developers in over 60 countries and has offices in Boulder (Colorado), Salt Lake City (Utah) and Sydney (Australia). (www.propertybase.com)

Boston Logic provides software, online marketing, and design services to real estate companies looking to be the technology leaders in their marketplace. The Boston Logic platform combines CRM, websites, content management, marketing automation and data management into one powerful platform for Real Estate companies to manage their leads and digital marketing. (www.bostonlogic.com)

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