The Pre-Seed Angel Fund for SaaS Startups

Welcome to SaaSgarage,

Cradle of Leading European SaaS Companies

What Is Behind SaaSgarage and What Can It Do For You?

SaaSgarage is the collective term for all of Alexander Bruehl’s Business Angel activities from founding, early financing to professional advising and coaching European seed stage SaaS companies.

A committment for professional support complemented with pragmatic first external money
is what  founders seek most during the first six to nine months after having solidified their idea, funded a company
and developed a MVP, which they can demonstrate to early adopters in their target market.

Over the past thirteen years, SaaSgarage has develop a very unique, success oriented cooperation model, which persuaded more than twenty founders of (by now) well regarded B2B SaaS companies to join forces with SaaSgarage.

Combining its associated Pre-Seed Angel Fund with Alexander’s passionate, true value-add advising and mentoring, SaaSgarage can offer founders a very unique, success oriented cooperation model, which appealed more than twenty SaaS companies accross Europe.     

Business Plan

From idea to fundable business ...

In a sole commercial consideration, the greatest business idea is only worth as much as founders can derive and illustrate the economic potential of it. The formula is easy, the …

… idea must resonate with

the magnitude of business impact.

Since an early market proof is still four to six months out in the future, planning docs must be based on reliable data combined with own analytics and reasonable forecasts. Ideally founders …

… benchmark against other SaaS startups.

Via SaaSgarage, Alexander provides his 20+ years of entrepreneurial and Venture Capital experience to all portfolio companies.

Already prior to any cooperation agreement, Alexander works intensively with founders and advises them during a speedy process from idea to swift first money from its Pre-Seed Fund.


with swift first external money ...

History has profen, that the smartest business ideas simultaneously develop in many brains around the globe. It is clear that …

… time becomes of essence.

A first MVP at best, less than 10k MRR, some promising dialogs with prospects. Those are founder’s few trump cards to play, when asking for first money. No doubt, …

 … the first 500k are the hardest to get.

SaaSgarage wants to bridge that gap and provides swift first money via its associated Pre-Seed Fund.


to proof that the business has legs.

With little money at hand, R&D has to turn the MVP into a first stable product. Marketing needs to turn TAE (try and error) pipeline building into a powerful lead generation engine. Sales must turn initial interest into a number of first resilent KPIs. Founders are challenged to …

… find out how to square the circle.

Indeed there is neither room for mistakes nor for TAE and it requires lots of startup experience to …

… juggle well, and keep all balls in the air.

SaaSgarage has a proofen track record in coaching startups through this critical 180 days execution from setting up scalable structures, procedures and actions to KPI analysis and reprting.  

see all testimonials here

Recent news

Bao Solutions

Bao Solutions: Vertriebshelfer sichern sich Millionenfinanzierung

Nach zwei Jahren Bootstrapping hat das Münchener Start-up bao solutions nun eine Seed-Runde finalisiert. Aufgrund der positiven Entwicklung und namhafter Kunden wie Barmenia und Personio, konnte eine siebenstellige Summe von bekannten Business Angels, u.a. Alexander Bruehl (The SaaSgarage) eingesammelt werden.

Read More »
Contentful Management Team

Contentful secures $80M in Series E Funding, announces new CMO

Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack December 5, 2018 SAN FRANCISCO & BERLIN–(BUSINESS WIRE)–Contentful, the leading content infrastructure for digital teams, today announced $33.5 million in Series D equity funding. Led by Sapphire Ventures, with participation from OMERS Ventures, Salesforce Ventures, and existing backers

Read More »
Active Portfolio

Loyalty Prime Raises $5.5 million for Next-Generation, AI-based Loyalty Marketing SaaS Platform

MUNICH – (THE SAASGARAGE) – Loyalty Prime, an international provider of enterprise loyalty program solutions has closed its 5.5 million dollar Series B to drive the development of its next generation AI-based loyalty software. The funding was led by Hi inov, an international VC fund focused on digital innovation and supported by the existing investors BayBG Bayerische Beteiligungsgesellschaft, Senovo, UVC Partners and The SaaSgarage (Alexander Bruehl).

Read More »
AlfaDocs, Leading Practice Management System Provider, enters German Market

AlfaDocs, Provider of The Leading Practise Management System For Dentists, to Bring Italian Success Story to Germany

Munich based AlfaDocs, Provider of The Leading Cloud-based (SaaS) Practise Management System For Dentists, to Bring Italian Success Story to Germany.

In Italy, AlfaDocs is already the clear market leader in the area of cloud-based practice management systems (PMS) for dentists. Now the Munich-based startup will also launch in its domestic German market: Starting September 14, patients will be able to book their dental appointments online with AlfaDocs […]

Read More »