MUNICH – (THE SAASGARAGE) – Loyalty Prime, an international provider of enterprise loyalty program solutions has closed its 5.5 million dollar Series B to drive the development of its next generation AI-based loyalty software. The funding was led by Hi inov, an international VC fund focused on digital innovation and supported by the existing investors BayBG Bayerische Beteiligungsgesellschaft, Senovo, UVC Partners and The SaaSgarage (Alexander Bruehl).