The Pre-Seed Angel Fund for SaaS Startups

Loyalty Prime delivers an integrated Customer Retention SaaS solutions covering all aspects to run, manage and monitor effective enterprise loyalty programs. Its cloud based, flexible end-to-end platform enables enterprises to operate their own, branded loyalty programs, run multi-channel campaigns and manage corresponding customer data. Premium brands like Preferred Hotels & Resorts, TRW and FRAport (Frankfurt airport) run their industry leading loyalty programs on Loyalty Prime’s SaaS platform.


Dec 16: The company secures € 1.5m Series A funding from Senovo, Unternehmertum Venture Capital and SaaS Business Angel Alexander Bruehl
Sept 16: As part of the preparation for future financing rounds the company has been structured as a UK-based Limited (Loyalty Prime Ltd.) with its 100% owned subsidiaries in Germany (Loyalty Prime GmbH) and India (Loyalty Prime India Private Limited).
Feb 16: We start working on a comprehensive B2B business plan and decide to raise additional money to accelerate growth in Europe
Sep 15: I got introduced to the founders, Christoph Straub and Kunal Mohiuddin


MUNICH – (THE SAASGARAGE) – Loyalty Prime, an international provider of enterprise loyalty program solutions has closed its 5.5 million dollar Series B to drive the development of its next generation AI-based loyalty software. The funding was led by Hi inov, an international VC fund focused on digital innovation and supported by the existing investors BayBG Bayerische Beteiligungsgesellschaft, Senovo, UVC Partners and The SaaSgarage (Alexander Bruehl).

Loyalty Prime Intensifies Its International Growth By Loyalty Prime, December 29th, 2018   The Loyalty Prime Group, a leading provider of SaaS-based loyalty platforms, has completed another seven-figure funding round. The investors are Bayerische Beteiligungsgesellschaft (BayBG), which is a new investor in the company, and the existing consortium of investors – including Senovo, UVC Partners […]

5 Münchner Start-ups, die wir definitiv im Auge behalten by Alexander Hüsing, Thuesday, 4. April 2017   München ist immer eine Start-up-Reise weit. In der Isar-Metropole tummeln sich einige große und bekannte junge Digitalunternehmen. Einige haben aber noch mehr Aufmerksamkeit verdienst. Hier deswegen einmal 5 junge und ältere Münchner Start-ups, die wir definitiv im Auge […]

Loyalty Prime Secures Series A Funding to Disrupt the Loyalty Marketing Industry by PRNewswire, 24. January 2017, Munich, Germany   Senovo, Unternehmertum Venture Capital and angel investor Alexander Bruehl invest to accelerate market penetration of unique cloud-based enterprise loyalty platform. Loyalty Prime, the leading SaaS (Software-as-a-Service) loyalty platform provider, secured its Series A funding from […]