Loyalty 2

Loyalty Prime delivers an integrated Customer Retention SaaS solutions covering all aspects to run, manage and monitor effective enterprise loyalty programs. Its cloud based, flexible end-to-end platform enables enterprises to operate their own, branded loyalty programs, run multi-channel campaigns and manage corresponding customer data. Premium brands like Preferred Hotels & Resorts, TRW and FRAport (Frankfurt airport) run their industry leading loyalty programs on Loyalty Prime’s SaaS platform.


Dec 16: The company secures € 1.5m Series A funding from Senovo, Unternehmertum Venture Capital and SaaS Business Angel Alexander Bruehl
Sept 16: As part of the preparation for future
financing rounds the company has been structured as a UK-based Limited
(Loyalty Prime Ltd.) with its 100% owned subsidiaries in Germany
(Loyalty Prime GmbH) and India (Loyalty Prime India Private Limited).
Feb 16: We start working on a comprehensive B2B business plan and decide to raise additional money to accelerate growth in Europe
Sep 15: I got introduced to the founders, Christoph Straub and Kunal Mohiuddin


At a glance

Category: Enterprise Software as a Service (SaaS)   –  Customer Experience Mgmt (CEM)  –  Customer Relationship Mgmt (CRM)   –  Customer Retention

Founded: 2014

Founders: Christoph Straub, CEO and Kunal Mohiuddin, MD Technology & R&D

Headquarters: Munich, Germany

Offices: Munich, New Delhi

Stage: Post Series A, maturing


Series Seed

Series Pre A (Lead)

Series A (Lead)